15 Questions About Social Media
#NOT a real book Just a screed
Does all the hype surrounding social media make sense
Isn #39 t it time that somebody tried to deconstruct all this bullshit
What are social media Are they the same websites we used to call social networks Why did we start calling them social media
What is social media marketing Are companies doing it right Does it make sense to send your website visitors to Twitter and Facebook
Do people really want to engage with brands Do companies really want to have conversations with their customers
What is the value of a Facebook like What is organic reach What happens now that the free lunch is over
The 15 Questions
1 What Are Social Networks
2 What Are Social Media
3 What Is Social Media Marketing
4 Are Companies Doing It Right
5 Why Are Companies Sending People Over to Social Media
6 Does It Make Sense
7 Do People Really Want to Engage With Brands
8 Do Companies Really Want to Engage With Their Companies
9 Are Social Media Useful for Customer Service
10 What Is the Value of a Facebook “Like”
11 What Does “Earned Media” Mean
12 What Is “Organic Reach”
13 Is the Free Lunch Over
14 What Happens Now
15 What Is the Dumbest Social Media Stunt Ever
Download it now it #39 s a smart 15 minutes #39 read