15 Questions About Online Advertising

NOT a real book Just a screed
The real question of course is Does online advertising work
Unfortunately it #39 s impossible to give a simple answer to this apparently straightforward question
For starters this is not a single question but at least three different ones
The right question to ask would be for whom does online advertising work
Do banner ads what we once called interactive advertising and now call display ads because nobody clicks on them and much less interacts with them work for publishers Do they work for advertisers Or do they just work for the middlemen based in Silicon Valley
The 15 Questions
1 Why Banner Ads
2 What Was Online Advertising Supposed to Be Like
3 Did It Work Out as Advertised
4 Why Not
5 Why Are Banner Ads Still Around
6 Is All This Targeting Good
7 Is This Advertising at All
8 How Big Is This Thing
9 What Is Programmatic
10 Does Online Advertising Work for Publishers
11 Does It Work for Advertisers
12 Does It Work for the Middlemen
13 Is It a Gigantic Scam
14 Should My Company Stay Away From Banner Ads
15 Is There Any Hope for Online Advertising
Download it now it #39 s a smart 15 minutes #39 read